Box cutter at Rain Africa


: About WFTO

: 10 Principles

: Meet the board
: Who is "The Secretariat"
: Country Networks

The World Fair Trade Organization (WFTO) is a global network of Fair Trade member organisations.


The internationally recognised WFTO Guarantee System (GS) provide members with credibility and identity - when a customer sees a product carrying the WFTO Guarantee System label, they know they are buying a product from a Guaranteed Fair Trade Organisation.

WFTO members contribute to sustainable development by offering fair trading conditions to marginalized producers – especially in the South. WFTO members represent the whole fair trading supply chain: from farmers and primary producers to manufacturers, export agencies, import agencies and retailers. WFTO members demonstrate 100% commitment to Fair Trade and comply with the WFTO Fair Trade Standard, (a set of compliance criteria based on the 10 Fair Trade Principles) in their businesses and supply chain.

The activities and achievements of its members make WFTO a global authority on Fair Trade and a guardian of Fair Trade values and principles.

It is also a place of learning where members connect with like-minded people from around the world, have access to tools and training to improve market access, and have a common voice that speaks out for Fair Trade and trade justice - and is heard.

WFTO operates in over 70 countries across 5 regions (Africa & Middle East, Asia, Europe, Latin America, and Pacific (North America and the Pacific Rim) and it is governed by global and regional boards elected by the membership.

World Fair Trade Organization (WFTO) promotes trading partnerships based on dialogue, transparency and respect. The ultimate aim is greater equity in international trade.

Why join WFTO?  Have a look at http://wfto.com/news/why-join-wfto





World Fair Trade Organisation is a MEMBERSHIP driven organisation.
This makes it unique among other fair trading organisations : members have full voting rights to elect the regional and global boards. Members are also encouraged to get involved with policy making, serve on working groups, committees and sub-commities.

All members are obliged to adhere to the 10 FAIR TRADING PRINCIPLES.
This is the overarching ethos - the heart and soul of WFTO - it guides and informs the work of WFTO.


The strength of WFTO lies in its active members, its many influential friends, the dedicated, long term volunteers, the staff at the secretariats, the hard working board members, members of the working groups and the tireless advocates.

The 10 principles

  1. Creating OPPORTUNITIES for economically disadvantaged producers/workers.
  3. Fair TRADING Practices
  4. Paying a FAIR PRICE
  6. Commitment to NON-DISCRIMINATION, gender equity and freedom of association.
  9. PROMOTING Fair Trade
  10. Respect for the ENVIRONMENT


WFTO Africa & Middle East currently has about 90 producer organizations, largely non-food producers, from over 20 countries in Africa, the Middle East, Mauritius and Madagascar. 

Formally registered in 2007, WFTO Africa & Middle East is fulfilling its mandate of growing and developing Fair Trade across the region, and facilitating the registration of small-scale producer organizations to become members of WFTO.

Like Africa & Middle East, all REGIONAL SECRETARIATS are constitutionally aligned with WFTO's GLOBAL CONSTITUTION.

Primary oversight and governance is the responsibility of the WFTO Africa board.

The board also appoints and supports the Regional Director (and the staff of the secretariat) in many of the day to day affairs of the organisation.

Board members are elected periodically at the Annual General Meeting of member organizations. Board members are usually nominated on the basis of their valuable experience as well as considerations such as their representation of a particular sub-region, product type and gender balance.

The regional secretariat is also supported by country networks, volunteers and serve as the hub for the dissemination of services offered by various agencies to members in the region.



CHAIR : Lawrence Muze : Kwanza Collections Tanzania

Lawrence is the founder of Kwanza Collections and the person responsible for the day to day running of the organization. Kwanza Collection is based in Dar es Salaam and is a long standing member of WFTO. Lawrence Muze was elected Chair of the Board in October 2017, a position he is holding for the second time, having served in the same position between 2012 and 2014. Among the areas that Lawrence has identified as priority during his term include resource mobilization, membership growth and effective membership engagement.


Vice-Chair: Benoit Berger: Head of Projects at Fair Trade Lebanon (Beirut)

He is currently involved in supervising FTL’s missions: support to small Lebanese producers and awareness raising, new project management and administration as well as the design and monitoring of funded projects. Benoit’s skills include a good knowledge of the international solidarity environment and of civil society organisations; project administration, design, audit and management. He also has a good knowledge of the Middle East and a working knowledge of Arabic (Middle East dialect), and is fluent in English and French.
Benoit joined the board in 2015

Fuhiya Kishimbo: CRACODE Tanzania

Fuhiameni Kishimbo has been the Managing Director of Cultural Crafts Consultants & Design Co. (CRACODE) since its inception in 2007. CRACODE is owned by women and deals with production of hand woven products such as recycled carpets. Fuhiameni holds Diploma in Business Administration, Accounts option. She joined the Board in 2015 and remains an active WFTO member.


Treasurer: Sabine Huster : Kiboko, Kenya

Sabine has lived in Kenya for more than 25 years and is the founder and active GM of Kiboko Leisure Wear. In 2015 Kiboko became only the second company in Africa to attain WFTO GS Status.

Sabine joined the board in 2014

Jim Kenyana : Smolart, Kenya

Jim Kenyanya is the Marketing Manager with Smolart self help group. He joined Smolart since its inception in 1990. Smolart is a community project was was established to empower is members both economically and socially. Smolart was registered as a member of WFTO in 1994 and since then it has been actively involved in promoting fair trade locally and internally,and lately became the first Fair Trade Organization in Africa to be guaranteed under the WFTO Guarantee System.

Jim joined the board in 2014

Regional Representative to Global Board: Pieter Swart : Turqle Trading, South Africa

Pieter is a co-owner of Turqle Trading - an exporter of ethical foods out of Cape Town, South Africa.

Pieter previously served 2 terms as Treasurer on the board of WFTO Africa & Middle East before being elected to the Global Board in June 2015.


WFTO Africa Secretariat is based in Nairobi, Kenya. The Secretariat is headed up by the Regional Director and is responsible for the day-to-day running of the network. The Regional Secretariat works very closely with the Global Secretariat based in The Netherlands.

WFTO Africa: Regional director: Secretariat Nairobi

Bernard Outah - Regional Director of WFTO Africa since March 2013.

Previously, Bernard served as the Deputy Regional Director, having joined the network in 2010. Bernard's vision is to transform WFTO Africa & Middle East into a vibrant network that responds to the needs and aspirations of the members.

WFTO Africa Staff at the Secretariat in Nairobi Betty Odongo

Mona Mugambi

Mona Mugambi has been contracted to support the implementation of MAP activities for the remainder of the year. Mona has more than 20 years’ experience working in advertising and digital marketing. A holder of Bachelor of Arts - Design degree from University of Nairobi (1992) and Masters in Design, Advertising & Film from University of Technology, Sydney (1996), Mona has spearheaded a number of consumer and business-to-business campaigns in such sectors like banking, real estate, manufacturing, retail, healthcare and hospitality.

WFTO Africa People at the Secretariat: Ines Jensen Advisor

Washington Ndwiga

Washington Ndwiga has been contracted by WFTO global to support selected members with the implementation of the Guarantee System, particularly those that are beginning to work on their profiles and Self Assessment Reports (SAR) to get ready for the audit.

Washington holds a Bachelor of Science Degree in Agriculture, and has a wealth of experience with social and environmental sustainability issues for certification. Among the systems he has worked with include Rainforest Alliance, in the tea and coffee sectors.

WFTO Africa People at the Secretariat: Ines Jensen Advisor

David Ngatho

David Ngatho has been contracted to provide the secretariat with accounting and book keeping services effective from February 2016. David is a Certified Public Accountant with a Bachelor of Commerce degree in Accounting, and has good experience in audits.



Country Networks are country level fair trading associations that were independently established to provide a platform for organisations or individuals who subscribe to the spirit of fair trade or belong to a fair trading organisation. Some members may belong to WFTO, but generally it is not a pre-requisite. As such, country networks are independent entities who receive no direct financial support from WFTO and are responsible for their own governanace, constitutions and funding.

Country Networks play a vital role in reaching out to individual producers, keeping in touch and maintaining communication. They are also valuable ‘incubators’ for new and small fair trading businesses.

There are active Country Networks in:

KENYA - KEFAT : bett@kefat.org : http://kefat.org/

RWANDA - RWAFAT : rwafat1@gmail.com : http://rwafat.org/

SWAZILAND - SWIFT : manager@swazifairtrade.org : www.swazifairtrade.org

TANZANIA - TANFAT : tanfat09@gmail.com

UGANDA - UGAFAT: ugafat.limited@orange.ug; website: http://www.ugafat.org/


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